Pictures: BMW Motorrad
BMW Motorrad has added two new motorcycles in its portfolio in India. With the launch of G 310R and G 310GS company has made owning a BMW easier and people friendly. These two #beautyonwheels cater to two different breed of motorcycle enthusiasts. For the ones who prefer riding around city and on tarmac would prefer G 310R which is a dynamic all-round roadster which is quite sporty in nature. For those of you who prefer off-road and adventure will definitely will get bold by the looks of G 310GS. With these motorcycles BMW Motorrad has entered sub-500 cc segment where Royal Enfield’s Classic 350 is doing great business. It is worth sharing that Bajaj Dominar is slowly and steadily picking up the pace. Although, both motorcycles have been developed in Munich, Germany by BMW Motorrad but they will be produced in Hosur, India by cooperation partner TVS Motor Company.
Mr. Dimitris Raptis, Head of Region Asia, China, Pacific, South Africa, BMW Motorrad said, “the all-new BMW G 310 R and the all-new BMW G 310 GS have opened up another important chapter in BMW Motorrad’s history and will lay a strong foundation for future growth.”
Mr. Vikram Pawah, President, BMW Group India said, “Both the offerings are set to redefine their segment as they are ideal for young people, novices, returning riders and many other motorcyclists.”
BMW Motorrad has used an attractive line for marketing i.e. Make Life A Ride (#MakeLifeARide) which quite clearly reflects the approach and character of the two products they have launched. Both motorcycles share the same 313 cc 4 valves & two overhead camshafts water-cooled single cylinder 4-stroke engine with power equal to 34 horses and a maximum torque of 28Nm for that initial push. The engine is capable of achieving, as per BMW Motorrad, 0-50 Km/hr in 2.5 seconds and reach up-to 143km/hr
Both, G 310 R and G 310 GS boast of 2-channel Anti-lock Braking System, torsionally stiff, highly robust tubular steel frame, upside-down fork at the front while at the rear there is an aluminium swinging arm in conjunction with a spring strut and 6-speed gearbox. BMW Motorrad is providing Standard warranty for three years and unlimited kilometres, with an option to extend warranty to fourth and fifth year.
The way both motorcycles have been priced by BMW Motorrad, it is to be seen how customers will react. G 310R is INR 2.99 lakh and G 310GS is INR 3.49 ex-showroom, available on attractive finance schemes through BMW Financial Services India with all-inclusive monthly instalments starting at INR 6,999 and INR 7,999 respectively.