Mahindra Roxor – Rugged and Reborn

Article: Javed Ali Khan

Mahindra Automotive North America (MANA) had conceived, designed, and engineered an ‘out and out’ off-road vehicle for the American market but ‘Roxor’ had to face heat when Jeep came up with a lawsuit. As per Jeep, the ‘Roxor’ had a resemblance to their very successful Wrangler SUV and this resulted in a ban on the sale of Roxor in the USA by Administrative Law Judge (ALJ).

Today in 2021, post the above-mentioned Fiasco, MANA has finally announced the launch of ‘All New’ Roxor which is redesigned, has a strong boxed steel frame, steel body, 2.5L turbo diesel engine by Mahindra. As per MANA, it is a perfect machine for farmers, ranchers, outdoor enthusiasts, and rural property owners.

Although, Roxor has 75’’ of height, 148’’ of length, and a wheelbase of 96’’ but still the vehicle looks quite rugged and strong. The Roxor has enough juice in it as it has a towing capacity of 3490 lbs which is the result of the 2.5L turbo diesel engine, pumping 144 lb-ft of torque.  Roxor is available in two models, the Base model which starts at 18899 dollars, and the All-Weather model which starts at 26299 dollars with the scope of customization from the options available on the Roxor website.

As per Mr. Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automotive North America, “The ROXOR brand has built a passionate following with off-road enthusiasts and rural lifestyle customers. We are excited to bring this unique SXS back into the market. We are redefining the SXS category with this strong and rugged machine. It is designed and built for reliability and performance that will exceed customer expectations.”

In the future Roxor may get introduced in the Canadian market as MANA has kept a tab for the same on their Roxor US website.

 

Mahindra S210 named ‘XUV 3oo’ – launch in Feb 2019

By Admin

Pictures: Mahindra

Mahindra has named S210 as ‘XUV3oo’ – pronounced as XUV, 3 double ‘Oh’ and with this, company has entered the very successful – ‘sub 4 metre’ – sub-compact SUV segment of Indian automobile market. Although earlier, Mahindra had launched Quanto which was later renamed as NuvoSport with an aim of achieving success like Ecosport did for Ford India.

    
The upcoming, all new, ‘XUV3oo’ will be pitched against the very successful Maruti Suzuki Vitara Brezza, Ford Ecosport and the Tata’s Nexon which recently achieved NCAP 4 star for adult safety and 3-star rating in child occupancy protection. XUV3oo is based on SsangYong Tivoli platform which has received multiple safety and ergonomic awards including a Grade 1 safety award from the 2015 KNCAP (Korean New Car Assessment Program), automotive safety test.

Indeed, XUV3oo resembles SsangYong Tivoli but the overall look and appearance is based on XUV5oo cheetah inspired design especially the headlamps, the fog lamps and wheel arches. The SUV will also boast of dual LED DRLs and LED tail lamps giving it a bold and charismatic road presence and yes one has to appreciate that boomerang effect to the DRLs at the front makes you stop doing everything and look at XUV3oo with deep breath.

XUV3oo will have – first in its class – dual zone FATC (Fully Automatic Temperature Control), all four disk brakes and seven airbags. The SUV will have a – expected – 1.2-litre petrol motor and the 1.5-litre diesel motor linked to 6-speed gear box and will have highest torque in its segment, as shared by the Mahindra team.

The interior straightway looks rich with premium upholstery and a touch screen infotainment system making driving surely a pleasure. The car also has ESP, ABS, cruise control apart from air bags as safety features. Not to forget, it will even have an option of Sun-roof but will be launched without an automatic transmission.

The car will be sold through the mainstream Mahindra showroom and not from premium store in store showroom specifically meant for selling Alturas G4. Mahindra, currently, is also working on the electric version of XUV3oo which will be out in 2020.


The sub compact SUV will be built in Nasik plant, will be available both in petrol and diesel and will be available in the Indian market in the first half of 2019.