The Name is Harrier, Tata Harrier

By Admin

Pictures: Tata Motors

 Tata motors had already impressed everyone during the course of 2018 Auto Expo by giving a glimpse of their SUV code named H5X concept. And by naming this SUV as ‘Harrier’, which sounds quite impressive, Tata has indeed taken the right step towards making a connect with the prospective buyers. With the success of their recent products starting from Tiago to Hexa, Tata is riding high and is leaving no stone unturned for keeping the momentum in their favour.


As per the posts made by Tata Motors on various social media platform, the #Tata Harrier will be launched in the first quarter of the next year. The SUV, as per the company, is based on ‘IMPACT Design 2.0’ philosophy and offers extraordinary exterior design, thoughtfully and intelligently designed plush interiors, future ready connectivity and best-in-class infotainment.

The monocoque SUV is being called as Born of Pedigree as it is engineered on ‘Optimal Modular Efficient Global Advance’ architecture which is derived from Land Rover D8 architecture. Mr. Mayank Pareek stated that – ‘Tata Harrier’, yet another game changer, to offer our customers a product, that is not only exciting but that which will take our brand value to the next level.


The company defines the word Harrier as ‘A dominant beast imbued with endless stamina and strength. Gifted with unwavering instinct. Effortlessly conquers every challenge thrown its way’ and is going quite strong with its marketing. Its now to be seen how Tata Motors would price the SUV so as it helps the company to achieve the desirable targets.

Is This The End? Tata Nano The People’s Car

By Admin

Pictures: Tata Motors

The dream of Mr. Ratan Tata of giving Indians the cheapest car in the form Nano which saw the light of the day way back in 2008 is now at verge of its end. Yes, you have heard it right. Tata Nano was called ‘People’s car’ by many, was also referred as ‘Lakhtakiya’ which means something which costs under 1 lakh. In June this year only one unit was produced and as far as exports are concerned, Nano could not even open up the account.


The car which indeed made its place into the hearts and garage of Indian car buyers was loved and hated by many at the same time. A few incidents of Nano bursting into flames gave it a negative image from which it could not recover till now. But it also gained love and admiration to an extent that famous American Talk show host Mr. Jay Leno bought one Nano for his garage and took it to America. The only problem was that as the Nano was not road legal, he had to use the track of LAPD for testing the car.

The best thing about Nano is that

  1. it is small
  2. easy to manoeuvre
  3. has space for four
  4. a person as tall as 6ft. can fit into it easily

and the most important thing was its air-condition which was so effective that even Jay Leno said that it is better when compared with his McLaren F1.

It is to be seen whether Tata motors would finally end the production of Nano or will revive the brand and the product by introducing it into electric form. We believe that Nano can, any given day, do well as compared to MS Alto, Renault Kwid or Datsun Go but for that Tata motors have to go back to drawing board and come up with a strategy which helps Nano in gaining customers confidence.