Month: November 2018

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The Name is Harrier, Tata Harrier

By Admin

Pictures: Tata Motors

 Tata motors had already impressed everyone during the course of 2018 Auto Expo by giving a glimpse of their SUV code named H5X concept. And by naming this SUV as ‘Harrier’, which sounds quite impressive, Tata has indeed taken the right step towards making a connect with the prospective buyers. With the success of their recent products starting from Tiago to Hexa, Tata is riding high and is leaving no stone unturned for keeping the momentum in their favour.

 

As per the posts made by Tata Motors on various social media platform, the #Tata Harrier will be launched in the first quarter of the next year. The SUV, as per the company, is based on ‘IMPACT Design 2.0’ philosophy and offers extraordinary exterior design, thoughtfully and intelligently designed plush interiors, future ready connectivity and best-in-class infotainment.

The monocoque SUV is being called as Born of Pedigree as it is engineered on ‘Optimal Modular Efficient Global Advance’ architecture which is derived from Land Rover D8 architecture. Mr. Mayank Pareek stated that – ‘Tata Harrier’, yet another game changer, to offer our customers a product, that is not only exciting but that which will take our brand value to the next level.

 

The company defines the word Harrier as ‘A dominant beast imbued with endless stamina and strength. Gifted with unwavering instinct. Effortlessly conquers every challenge thrown its way’ and is going quite strong with its marketing. Its now to be seen how Tata Motors would price the SUV so as it helps the company to achieve the desirable targets.

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Mahindra U321 named ‘Marazzo’, to launched before Diwali, 2018

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Pictures: Mahindra Automotive

A re-tweet from Mr. Anand Mahindra on 28th July was more than enough for everyone to sit back and be ready for what was called as ‘Name-Revealing’ event or should we say ‘NamKaran’ of to be launched MPV which was code named U321. As per the tweet the event was to be held on 31st of July and it happened as planned.

Mahindra Automotive revealed the name of its soon-to-be-launched MPV which in Basque – a sub language of Spanish – means Shark. Scorpio, Bolero, Quanto Verito etc. all of them have letter ‘O’ as the end except Thar. So, it was expected that Mahindra would come up with a name which has ‘O’ at the last letter of the name and that has happened here too. Mahindra has named U321 as ‘MARAZZO’.

The name means shark and the similarity between car and shark is not upto the name but many design aspects of Marazzo are ‘Shark Inspired’. Mahindra while developing Marazzo has involved The Mahindra Design Studio and Italian design house Pininfarina. The ‘Shark Inspired’ Marazzo has a very aggressive but distinctive front frill which reflects the teeth of Shark. This makes the MPV very aggressive but in a beautiful manner. The tail light completely looks like the tail of a shark and that small antenna literally resembles a sharks fin.

The engine is new and will be efficient, robust and most importantly affordable to maintain. It is nothing what we have seen in the past in other Mahindra products. We expect it to be a 1500cc diesel engine initially. Also, the air-conditioning at the rear is not only ‘first in the segment’ but also ‘first in the industry’ which is based on ‘Surround Cool Technology’.

The interior, though an outline was shared, looks smooth and clean. The dashboard, the instrument cluster, the seats and design completely reflect the work which went behind the MPV by Mahindra Design Studio and Pininfarina. The expected date of launch is before Diwali this year i.e. 2018.  Dr. Pawan Goenka, Managing Director, M&M Ltd. said, ‘Marazzo is a brand new platform and is not a carry over from any existing product, Marazzo will not replace any of the existing product and it will fit into the current market very feasibly.

As per Mr. Goenka, 3 cars will be launched this year out of which 2 will launch before Diwali and one after Diwali. Also, the product to be launched after Diwali will be a premium product, namely G4 Rexton, which will be based and will be in direct competition with types of  Maruti Suzuki Nexa premium outlets.

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Royal Enfield Mammoth – RE to showcase a 830cc motorcycle in EICMA 2018

 

By Admin

Pictures: Royal Enfield India

Royal Enfield recently tweeted two pictures of a massive motorcycle which resembles a Bobber make. The bike is assumed to be an 830cc DOHC twin-cylinder, a V-twin with a DOHC setup, liquid cooled engine with a capacity of 80-90 bhp. Till now it was said that the all-new 650, GT & Interceptor, will be the largest motorcycles in terms of engine capacity, from Royal Enfield but with the glimpse which have been shared by Royal Enfield on their official Twitter handle, it looks like that a mammoth has been made by them and the same will be showcased in the upcoming “Esposizione Internazionale Ciclo Motociclo e Accessori” or also known as “the Milan Motorcycle Shows” on 8th of November, 2018

It should be noted that in the same event back in 2017, Royal Enfield had showcased the soon to be launched GT650 and Interceptor650. The grapevine is that this 830cc motorcycle which looks like a bobber, will be launched and will give direct competition to manufacturers like Harley Davidson and Triumph. As of now we can only wait and see how beautiful and economically sensible this Mammoth would be, but one thing is for sure that Royal Enfield is moving in the right direction.