Yes, all the Panigale V4S, unique examples which were customised with the racing liveries of the riders and with a laser engraving of their logo with the name of each of them on the triple clamp, which were part of the ‘Lenovo Race of Champions’, were sold within a few hours and only the most enthusiastic Ducati customers globally were given priority for this reserved online sale.
We are not sure whether any enthusiast from India or the Asian subcontinent was lucky enough to get one of these beauties, but we do believe that these kinds of marketing and sales activities make owning a Ducati a unique experience. Patrizia Cianetti, Ducati Marketing and Communications Director, says: “The tens of thousands of fans connected via live streaming or watching the international TVs that broadcast the race, together with the extraordinary cheering from the stands of the circuit, once again confirm Ducati’s ability to give life to unique experiences that fuel the passion and enthusiasm of the fans of the brand from all over the world.”
Francesco Milicia, VP Global Sales & After Sales Ducati, said, “The choice of the online sale was made in line with our strategy of using digital services to extend and improve the experience of Ducatisti and, in this specific case, to give immediate access to everyone at the same time throughout the world.”
The sale of the Panigale V4 S started on the afternoon of July 25th and within a few hours all were sold, including Jack Miller’s number 43 bike, followed by the number 63 of Pecco Bagnaia, winner of the race, and the number 5 of Johann Zarco.