Article: Javed Ali Khan
Mahindra Automotive North America (MANA) had conceived, designed, and engineered an ‘out and out’ off-road vehicle for the American market but ‘Roxor’ had to face heat when Jeep came up with a lawsuit. As per Jeep, the ‘Roxor’ had a resemblance to their very successful Wrangler SUV and this resulted in a ban on the sale of Roxor in the USA by Administrative Law Judge (ALJ).
Today in 2021, post the above-mentioned Fiasco, MANA has finally announced the launch of ‘All New’ Roxor which is redesigned, has a strong boxed steel frame, steel body, 2.5L turbo diesel engine by Mahindra. As per MANA, it is a perfect machine for farmers, ranchers, outdoor enthusiasts, and rural property owners.
Although, Roxor has 75’’ of height, 148’’ of length, and a wheelbase of 96’’ but still the vehicle looks quite rugged and strong. The Roxor has enough juice in it as it has a towing capacity of 3490 lbs which is the result of the 2.5L turbo diesel engine, pumping 144 lb-ft of torque. Roxor is available in two models, the Base model which starts at 18899 dollars, and the All-Weather model which starts at 26299 dollars with the scope of customization from the options available on the Roxor website.
As per Mr. Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automotive North America, “The ROXOR brand has built a passionate following with off-road enthusiasts and rural lifestyle customers. We are excited to bring this unique SXS back into the market. We are redefining the SXS category with this strong and rugged machine. It is designed and built for reliability and performance that will exceed customer expectations.”
In the future Roxor may get introduced in the Canadian market as MANA has kept a tab for the same on their Roxor US website.